Power cut in Delhi, but no news in media!

Every summer the power-cut news are common for Delhi. But, this summer is different. Not because there is less power cut, but because the power cut news is gone. It seems that the advertising budget of Delhi government is already showing its effect.

However, while mass media is sleeping on the cause, the anger of local people is spilling on the social media.

Power cut for 2 to 3 hours in South Delhi has become a Regular feature.Thanks @ArvindKejriwal #AAPNot4Punjab pic.twitter.com/SqjL0CC73O

— Betrayed Delhite (@BetrayedDelhite) May 18, 2016

Five hour long power cut in South Delhi (Jamia Nagar) and counting...it is terribly hot and my inverter can beep any moment. @bsesdelhi

— Zoya Rasul (@zoyarasul) May 16, 2016

Frequent power cut happening in Shahpur Jat area of South Delhi. For God's sake do something. @arvindkejriwal

— अभिषेक शर्मा (@Abhi_India1) May 17, 2016

The temperature in Delhi rising with each passing day.Reached 46 degrees Celsius.And there is power cut for hours to add to it.#survival

— Sohail Rahman (@SohailRahman111) May 16, 2016

Sir please help in getting basic necessities to delhi people everyday power cut of 8 hours in Pochanpur extn.

— Amit Chouhan (@amitchouhan0359) May 16, 2016

Is there any power crisis in South delhi Malviya nagar? Power cut almost 10 times today...never faced this before @ArvindKejriwal

— rahul verma (@rahulverma2112) May 16, 2016

Modi ki degree verify ho gyi ho to Delhi walo pe b thoda dhyan do 43 temp me power cut ho jaye to kaise rahe ap bta do @ArvindKejriwal

— deepak manhas (@deepzManhas) May 16, 2016

This is hidden from no one that Kejriwal Government in its budget allocated a handsome amount of Rs. 526 crores. Ever since this amount has been allocated the voice of a wide section of media has changed. In a recent RTI, it was told that Kejriwal government has already spent Rs. 15 crores in last 91 days for advertisements in print media alone. Point to noted here is that the amount does not include the amount spent  on audio-visual media which is known to be far more expensive.

 

Not only this money is being spent in Delhi, but it's also been expended for publishing advertisements in print media outside Delhi to an extent that advertising money was given to newspapers from far distant states from Delhi, such as Karnataka. That's a luxury on real Aam Adami money.

These expenditures are also seen as an effort to create the buzz about the party before the upcoming state elections in 2017. The Aam Aadmi Party is preparing for upcoming elections in Punjab and Goa to break the myth of being a local party of Delhi/NCR.